Global survey

The RiskComms Global Outlook

An international survey of risk, crisis and emergency communication

How is the practice of risk, crisis and emergency communication changing — and are we ready for what comes next?

The RiskComms Global Outlook is an international, multilingual survey exploring how professionals around the world prepare for, communicate during and learn from risks, crises and emergencies.

It examines the risks shaping our work, organisational readiness, the relationship between risk, crisis and emergency communication, the role of AI and mis/disinformation, cross-border communication, and the pressures facing the people working in this field.

Approximately 10–12 minutes · Anonymous · Available in multiple languages

Survey closes: 9 November 2026

Why this survey?

Much of the professional conversation about risk, crisis and emergency communication draws heavily on experience, research and practice from a relatively small number of highly visible markets.

The RiskComms Global Outlook is designed to broaden that picture.

We want to understand how professionals work across different countries, languages, sectors, organisational cultures and operating environments — building as complete a global view as possible, rather than filling in the gaps around any one region.

The survey looks at current practice, preparedness, emerging risks and the challenges professionals expect to face in the years ahead.

The aim is not to define one universal model of good practice.

It is to identify where experiences converge, where they differ, and what those differences can tell us about the future of risk, crisis and emergency communication.

Research Supporters

Public Relations Women FoundationIPRACIPR – Chartered Institute of Public RelationsEMPA – Emergency Media and Public AffairsEMEAA – Emergency Management External Affairs AssociationIABC Asia/Pacific RegionInstitute for Crisis ManagementMEPRA – Middle East Public Relations Association

Your perspective matters

Risk, crisis and emergency communication does not happen in the same way everywhere.

A practitioner working in Nairobi may face very different institutional, cultural and communication realities from someone in New York. Practices in Jakarta may differ from those in London, São Paulo, Amman or Manila.

Those differences matter.

We want to hear from professionals whose experience is often less visible in international research and professional debate, as well as from those working in more frequently studied markets.

The survey will explore:

·where professional experiences and practices converge;

·where they differ;

·which risks and challenges are shared across borders;

·how context affects organisational readiness and communication practice;

·how organisations distinguish between risk, crisis and emergency communication;

·how AI and mis/disinformation are affecting the field; and

·what practitioners around the world believe is coming next.

Wherever you work, your experience contributes to a more genuinely international picture of the field.

What does the survey cover?

The survey is organised around six areas.

The risk horizon

Which crises professionals are dealing with today, which risks are expected to affect their work over the next few years, and whether increasingly interconnected crises are changing the nature of communication.

Organisational readiness

How organisations prepare before a crisis, communicate at the moment of impact, sustain communication during prolonged events, recover afterwards, and turn lessons learned into better preparation.

Risk, crisis and emergency communication

How organisations structure responsibility for these areas and whether practitioners see risk, crisis and emergency communication as distinct disciplines or as parts of the same function.

AI and mis/disinformation

How AI is currently being used, how organisations govern its use, and how prepared practitioners believe they are for AI-driven mis/disinformation.

Cross-border communication

The practical challenges of communicating across languages, cultures, jurisdictions and markets.

Wellbeing and the profession

Burnout, on-call expectations, organisational support and whether professionals expect to remain in the field over the coming years.

Who should take part?

The survey is intended for people who have been directly involved in risk, crisis or emergency communication during the past 12 months.

This may include professionals working in:

  • ·corporate communication, PR and public affairs;
  • ·government and the public sector;
  • ·emergency services and civil protection;
  • ·public health;
  • ·humanitarian and non-governmental organisations;
  • ·international and intergovernmental organisations;
  • ·business continuity, resilience and risk management;
  • ·consultancy and freelance roles; and
  • ·related communication functions.

You do not need to have risk communication, crisis communication or emergency communication in your job title.

If this work forms part of what you do, your perspective is relevant.

Please answer from experience

There are no right or wrong answers.

We are interested in what happens in practice rather than what organisations ideally should do.

Please answer based on your own experience and, where questions refer to your organisation, on its current practice as you understand it.

This will help create a more accurate picture of how risk, crisis and emergency communication actually works across different contexts.

About your responses

The survey is anonymous.

You do not need to provide your name, email address or employer to participate.

We collect information such as country, sector, organisation size, seniority and professional experience so that differences between regions and professional contexts can be analysed.

Survey findings will be reported in aggregated form.

We will not attempt to identify individual respondents or organisations from their answers.

At the end of the survey, after your response has been submitted, you will have the option to provide contact details separately if you would like to:

  • ·receive the RiskComms Global Outlook report when it is published; and/or
  • ·be contacted about a possible follow-up video interview to discuss some of the issues raised by the survey in greater depth.

Providing contact information is entirely optional and is not required to complete the survey.

Contact details will be collected separately from survey responses and will not be used to identify your individual answers.

Read the full privacy and data-use notice →
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